Nexaer Web Platform & SEO

Problem

Nexaer began as a company site dominated by one product, which made it difficult to represent custom engineering, research, and future products without confusing buyers.

Description

What I built or investigated

I built and operate the public NetCrate web presence under Nexaer, including product architecture explanations, transparent service models, specifications, procurement pages, field-test documentation, quote pathways, support content, and search-focused technical articles.

Iterations

The work did not happen in one jump.

1. 01

   Built and repeatedly revised the original NetCrate-focused site.

2. 02

   Audited deployment hygiene and removed development artifacts, duplicate apps, logs, and credential risks from public web root.

3. 03

   Reworked page titles, buyer language, image delivery, and render-blocking resources.

4. 04

   Split the company architecture so NetCrate could remain a product while Nexaer became the broader engineering brand.

5. 05

   Added procurement and evaluation language based on real buyer behavior.

Result

Where the project landed

A live buyer-facing system that does more than describe the hardware: it supports technical evaluation, procurement justification, pricing review, and contact conversion.

Lessons

What carried forward

• Site architecture follows business architecture.
• Security and deployment hygiene are part of credibility.
• SEO works best when pages answer a real buyer question instead of repeating a product name.

Images & evidence

Work in context